itison for Business

Old Course Hotel, St. Andrews

Driving business when you want it most

Since 2013, we’ve developed a programme of deals for this world-renowned five-star hotel to help keep things swinging during their low season.

Driving business when you want it most

Since 2013, we’ve developed a programme of deals for this world-renowned five-star hotel to help keep things swinging during their low season.

Our approach

A five-star resort, The Old Course is renowned for being a luxury destination. As well as its stunning accommodation, the business is also known for its award-winning food and drink, golf facilities and spa.

Like most hotels, they experienced seasonal lows in trade and wanted to ensure that they were busy all year round. Their on-site golf course, The Dukes, is regarded as one of the best in the UK and The Old Course wanted to show it off to new audiences.

By creating deals which focused on each aspect of their business, we targeted members who would be likely to return as full-paying customers.

We have historically worked in a strategic partnership with itison to drive additional custom to the hotel in low season, while still operating on a premium price point. The response has always been fantastic, and the feedback from itison members in regards to their experience of the Old Course Hotel has been incredibly positive.

Roy McKandieAssociate Director of Sales & Revenue, The Old Course Hotel, Golf Resort and Spa

The results

By creating deals which focused on each aspect of their business, we brought The Old Course new customers who will return time and time again. Whether they wanted to play a round of golf, enjoy an afternoon tea or enjoy a night away from it all, members snapped up above-par experiences in their thousands.

  • 2,760ROUNDS OF GOLF
  • that's more than…
  • 49,680 holes played
  • 298,080 shots made
  • 88,320 trips to the bunker
  • 1 hole in one!
  • 4800+overnight guests

Let us deliver excellent results as par for the course.

Get in touch to find out what itison can do to help connect your business with great new customers.

Get in touch
View more success stories

More success stories