itison for Business

itison Drive-In Movies

If we build it, they will come

From idea to actualisation, our exclusive series of sold-out events testified to the power of itison.
It was great fun too.

If we build it, they will come

From idea to actualisation, our exclusive series of sold-out events testified to the power of itison. It was great fun too.

Our approach

itison believes in the power of the big idea, not only to drive profit but also marketing and talkability among a new audience.

Despite the boom of on-demand TV and film streaming sites, spending a night at the pictures had never lost its appeal to us and we knew we weren’t the only ones.

We created itison Drive In Movies, a series of major movie events owned and created by us for our members, and sold tickets exclusively at itison.com.

For years I wanted to bring the classic outdoor American movie concept to Scotland - mainly as being in your car insulates you from our terrible weather! So it was with great pride that our design, marketing and event teams created itison Drive-In Movies and helped bring a truly unique and fun experience to tens of thousands of our members and their families. Oh, and if you work with us as a business you'll get an invitation to experience Drive-In on us!

Oli NormanFounder, itison

The results

Top Gun at Edinburgh Airport, Halloween in Victoria Park and fairy-lit Christmas movies on the banks of Loch Lomond were all screened on the world’s largest LED screen.

Eight sell out events later, itison Drive In Movies had generated hundreds of thousands of pounds in publicity, tens of thousands of new members and significant event profitability.

23,394 tickets sold

That's 150,000+ movie goers enjoying more than…

  • 840,000 slices of pizza

  • 12,000,000 popcorn kernels

  • 200 hours of classic movies

Let us deliver blockbuster success for your event.

Get in touch to find out how itison can can help make your event the hottest ticket in town.

Get in touch
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