itison for Business

Blythswood Square

Relax. Planning your marketing shouldn't be stressful

With five-star accommodation, unique dining experiences and a luxury spa, our work with Blythswood Square helps deliver the right results for every aspect of their business.

Relax. Planning your
marketing shouldn't be stressful

With five-star accommodation, unique dining experiences and a luxury spa, our work with Blythswood Square helps deliver the right results for every aspect of their business.

Our approach

Award-winning five-star spa hotel, Blythswood Square, boasts 100 rooms and a vibrant restaurant and bar. Renowned as one of Glasgow’s most luxurious venues, it’s a favourite with locals and visitors alike.

Like many luxury brands, they wanted to find a way to increase revenue without reducing the value of their brand. Their main aim was to encourage upsell on the day, over and above the value of vouchers.

A venue with many sides to it, we focused deals on key aspects of their business: spa, restaurant and hotel bar.

Since 2011 we’ve worked tactically with itison to introduce customers across multiple offerings within our businesses - the revenue driven and quality of customer delivered has been excellent.

Fiona StraussMarketing Director, Blythswood Square Hotel

The results

Whether it was for a square meal, an afternoon tea or a spa treatment, we've sent thousands of members to Blythswood Square. As well as spending double the voucher cost, many have returned as full-paying customers, enjoying a meal in the restaurant or a cocktail with friends.
Cheers to that!

23,750+luxury spa treatments

17,600+afternoon teas

37,700+meals

100%average additional spend with each lunch voucher

Let us take the stress out of your marketing.

Get in touch to find out what itison can do to help connect your business with great new customers.

Get in touch
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